We may not know the difference between a Barolo and box wine, and we certainly can’t tell you the best vintage of Cabernet to have with your filet tonight — but we do know how to pair hard work with dedication to meet a client challenge faster than originally planned.

A major fashion brand approached us about producing sign kits for 10 new stores that were opening in just a few weeks. They originally provided a one month timetable to complete the project. The catch was they needed every sign we’d ever printed from the last five years so the new stores had a complete inventory of signage before opening their doors to the public. The total number of signs required per store? 3,500, give or take a few. On various substrates. Challenge accepted.

Easier said than done, though. Not only did we have to find all the source files, we also had to QC them — and find the most cost-efficient way to print them for the client. Thanks to our dedicated staff, we were able to locate the files in one weekend, and that’s when the real work began.

For the next two weeks, everyone came in early, stayed late, and did everything needed to complete the project as quickly as possible. While we could have easily printed each file one by one as they were ready, our team went the extra mile for the client to figure out how to print everything in one batched run to save them time and money.

Since we had the presses and materials we needed in-house, we were able to complete the project ahead of schedule. It took a rare blend of hard work and dedication to get the entire sign kit (plus custom storage boxes!) shipped and delivered to all 10 stores. But it got done. Because that’s what we do.

After all, we’re signmasters.